"Hopefully they love it and buy it -- but that's not possible today, even the big developers would have a problem getting their app in front of every iPhone user. It's called the App Store -- and we're putting it on every single iPhone on the next release of the software. This is how we're distributing apps to the iPhone."
“希望他们都会喜欢，然后甚至是愿意出钱买，这在现在似乎是不可能的事情，因为就算是大的游戏公司，也很难将他们的产品拿给所以有的iPhone使用者玩，别担心，我们有App Store可以来发布这些软件”
11:05AM - "Let's take a look at the App Store -- featured apps, just added, staff favorites... easy to find stuff and browse the categories. Of course, I can see what the most popular apps are that are being downloaded, I can easily search, I can tap on it... this one's free... and it's wirelessly downloaded [over the air!] to the iPhone via cellular or WiFi."
11:05AM - “让我们看看新的App Store -- 特别推荐、最新添加、官方特选...很容易在各个类别间游走。当然我可以看到目前哪些应用软件被下载的最多，我可以简单的搜寻，再点一下...这是免费的...然后软件就通过Wifi / 3G网络下载过来了?！?/FONT>
"You can sideload them into the iPhone as well from iTunes. But it goes further: if you've downloaded an app and the dev updates that app, the App Store will tell you it's been updated! If you like it, tap the update button and it'll be replaced by the updated version all over the air, automatically. It will be the EXCLUSIVE way to distribute iPhone applications."
“你可以直接在iPhone上下载，也可以从iTunes传，但还有更多：更新也会自动通知你，只要再按一个按键，软件就自动覆盖更新成新版本了”
11:07AM - "Devs are going to ask -- this is great! But what's the DEAL? What's the business deal. We've got a great biz deal for devs: you pick the price you want to sell your app at. The dev gets 70% of the revenues right off the top, we keep 30% to pay for running the app store. No CC fees or hosting fees or marketing fees for hosting the app, devs get 70% paid monthly."
11:07AM - “这些听起来都相当棒，但实际的商业价值如何？商业模式又如何运作。我们认为iPhone的应用软件和游戏产品，未来在apple商店上卖，开发者得到收入的7成，Apple将得到收入的另外3成用于运作App Store服务，不会有运输或上架的费用，开发者每个月都将领的到自己开发的软件的收入的七成！”
11:08AM - "You know what price a lot of devs pick? Free. When they want to distribute their app free, there's NO charge to distribute free apps -- we'll pay everything to get those apps out there for free. Will there be limitations? Of course. Some apps we won't distribute: porn! Malicious apps!"
11:08AM - “如果你愿意将自己开发的软件通过App Store免费发放，那么Apple是不会跟你收取任何收入提成费用的。但有什么限制呢？任何关于色 情、暴 力、怀有恶 意的软件我们都不欢迎！”
