10:47AM - EA is up to bat; Travis Boatman talking about using the SDK. "Thanks to Apple for inviting us to join in on the SDK process." Spore!

　　10:47AM - EA的老板Travis Boatman也跑进来聊SDK的应用：“首先感谢苹果邀请我们共同开发的第一个软体是就是Spore！”

　　It's a stripped down, cartoony version of Spore; accelerometer moves the spore around to eat things in the primordial pond. And, of course, there's the Spore customizer.

　　它是个简易版，卡通化的Spore。用iPhone内置的加速器控制小生物的移动，在远古的池塘里觅食。当然，Spore引以为傲的自定义系统也搬过来了。

　　10:49AM - Showing video capabilities, too -- big applause. Forstall: "That was TWO weeks of work!" You can see we have a great platform to develop games on, but it's also great for verticals." Toss to Salesforce.com, Chuck Dietrich.

　　10:49AM - 展示iPhone影像能力，现场又是如雷的掌声。 “你看也不过才两周的时间，就已经可以拿出这样的东西出来，对于游戏开发，你还能找到更好的平台吗？”

　　10:51AM - Demoing their SFA app with monthly sales stats - "I'd like to use the accelerometer to shake them into deals -- but we're not gonna do that just yet." Waaaahh, chuckles.

　　10:51AM - 演示他们的SFA应用，显示了月销售报表。 "我其实想用加速感应器来摇出个结果，不过还是先不要这样做好了！"